Every day, millions of brave men and women lay their lives down for our freedom. These courageous heroes have risked their lives for us just to ensure that our great country remains full of opportunity, hope and liberty now and for generations to come. At our Ford dealership near Jackson, TN, we make it a top priority to honor these valiant soldiers and first responders when they return home to their families. The Ford Salutes Those Who Serve Program was created to say thank you to our military personnel, veterans and first responders because we owe our freedom to your selfless sacrifice. At Lonnie Cobb Ford, all military personnel and veterans, regardless of separation date, will receive special military discount pricing on all 2015/2016/2017 Ford vehicles.*

To see if you qualify, read through our eligibility process below. Should you have any questions or encounter problems during the process, don't hesitate to contact Program Headquarters at 1-877-362-3756. Once you've been verified, remember to bring in your confirmation email to our dealership to claim your special pricing! Again, we thank you for your service.

Who Qualifies:

  • Active Military Personnel
  • Veterans
  • Military Retirees
  • National Guard and Honor Guard
  • Reservists

Verification Process:

  • Go online to https://www.fordsalutesthosewhoserve.com/ and fill out the short questionnaire to be promptly directed to our online Ford Salutes Those Who Serve portal page.
  • From there, you'll scroll down the page to find the blue square that reads "Register for Your Offer."
  • We have partnered with ID.me to complete our verification process, so you'll be prompted to insert your personal information through ID.me's secure site. Should you have any concerns regarding the safety of your information, you can read ID.me's Privacy and Security Statement before proceeding.

Required Documents:

  • me will want to verify your military eligibility once you've accepted its terms and conditions. To do so, you can provide either of these four options:
    • Military (.mil) Email Address
    • USAA Membership
    • Military Service Record
    • Upload Military Documentation

Additional Information:

  • If you're a member of the Delay Entry Program (DEP) and don't know which option to use on the ID.me site to verify yourself, please refer to the "Upload Military Documentation" section and ID.me will manually validate your status in the DEP program.
  • Unfortunately, due to government regulations we cannot accept a copy of your military ID card (CAC card) for verification purposes because it's illegal to photocopy a United States Government Identification.

*This offer is not available on Mustang Special 50th Anniversary Edition, Shelby® GT500®, Shelby® GT350®, Shelby® GT350R, Boss® 302, Focus RS and Raptor

Make an Inquiry

* Indicates a required field